At Stop Soldier Suicide, I served as a Marketing Specialist, Product Marketing Manager, and Director of Product Marketing—winning the 2023 True North Judgment Award for data-driven decision making and analytics.

• Led strategy and content for our virtual fundraising challenge product that drove $26M+ on social and engaged more than 750K users 

• Built the organization’s e-commerce store and go-to-market strategy, utilizing Facebook Messenger automations to drive 50% YoY growth in sales and save more than $700K in operating expenses

• Developed and executed comprehensive multi-channel marketing strategies that drove significant revenue growth, including $6M+ from key enterprise accounts

• Created turnkey employee engagement products including thought leadership content, toolkits, webinars, case studies, newsletters, and sales enablement tools for the corporate team and its enterprise partners

• Created personalized marketing journeys for our supporters and product users through customer persona building and targeted, omnichannel content strategies

At Golden Opportunity, I served as Executive Director & CEO—guiding the organization through its first leadership transition since its founding in 2005.

• Created the organization’s digital-first fundraising and engagement strategy, enhancing supporter acquisition and content segmentation

• Led a team of 70 teachers and school liaisons providing expanded learning opportunities to students across 11 schools in the Ithaca City School District 

• Managed all aspects of nonprofit business operations, including resource management, policies and procedures, fundraising, finance, program development and evaluation

• Invested in the organization’s first CRM, migrated 12 years of data to the platform, and improved data management and fundraising efficiency by more than 30%

• Wrote, designed, and published the organization’s first-ever Annual Impact Report and go-to-market strategy

At 21st Century Community Learning Centers, in partnership with the YMCA of Coastal Georgia, I served as a digital content and brand strategist, leading the organization through its adoption of social media.

• Developed and implemented a brand and content strategy for Georgia’s largest after-school program, including a full website rebuild, social media presence, and blog launch

• Coordinated marketing and community outreach efforts and presented at district-wide professional development seminars for teachers and staff

• Created and edited all digital content including blogs, newsletters, SOPs, and press releases

• Managed social media content and strategy, generating 1MM+ impressions on Twitter in less than 30 days

For several years, including my time in graduate school, I concurrently served on multiple projects that kept me in the classroom working directly with students of all ages.

• At the Deep Center, I led award-winning creative writing workshops for middle school students in the Young Author Project, later recognized by First Lady Michelle Obama, and helped more than 50 students publish their original work in professionally-illustrated anthologies

• At Coddington Road Community Center, I served as a Program Coordinator for all K-5 afterschool initiatives as well as the Assistant Director of all K-8 summer camps, leading a staff of 3 teachers and 15 counselors

• At the YMCA of Coastal Georgia, I served as a Curriculum Specialist, developing and implementing career and college readiness programs and leadership development workshops for the Teen Achievers program

• At Armstrong State University, I served as a Graduate Assistant in the Office of Multicultural Affairs, advising student-led groups including NAACP, Men of Vision & Excellence (MOVE), and Hispanic Outreach & Leadership at Armstrong (HOLA), securing a $78K grant for the university's African-American Male Initiative (AAMI) programs